The SaaS Pricing & Customer LTV Calculator helps software founders, product managers, and financial analysts model subscription pricing tiers and customer lifetime value against target monthly recurring revenue goals.

### Mathematical Pricing & Retention Formulas The calculator evaluates three interconnected software revenue metrics: - Required Price per User: Determines average monthly subscription billing ($ARPU$) needed to achieve target revenue: $$ARPU = \frac{\text{Target Monthly Recurring Revenue (MRR)}}{\text{Target Active Customers}}$$ - Customer Retention Lifespan: Derives expected customer longevity in months from monthly churn probability: $$\text{Customer Lifespan (Months)} = \frac{1}{\text{Monthly Churn Rate} / 100}$$ - Estimated Customer Lifetime Value (LTV): Projects cumulative gross revenue generated across the customer's average lifecycle: $$\text{Estimated LTV} = ARPU \times \text{Customer Lifespan (Months)}$$

### Worked Numeric Example Consider a growing B2B SaaS product establishing its pricing strategy: - Target MRR: $10,000 per month - Target Customer Base: 200 active paying accounts - Expected Monthly Churn Rate: 5.0% - Calculated Pricing Model: - Required Price per User: $10,000 / 200 = $50.00/month - Average Customer Lifespan: $1 / 0.05 = 20.0\text{ months}$ - Estimated Customer LTV: $50.00 \times 20.0 = $1,000.00 per acquired customer

### In-Browser Processing Note All financial figures, subscription targets, and churn calculations evaluate immediately in client-side React state. No revenue statistics or sensitive company targets are uploaded or saved to remote servers.